Stay Savvy and Be Art Smart

How to avoid online ticket scams. The lowest-priced tickets *always* come from strazcenter.org.

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strazcenter.org is the ONLY official online ticket seller to Straz Center performances.

Straz Center season tickets are about to go on sale to the public. We feel it’s our duty to remind you to buy straight from our website if you want the lowest ticket prices. The other websites look legit, but they’re tricking you into paying sometimes hundreds of dollars more for a single ticket. It’s a simple scam, and one our audience members fall for year after year. We try to combat this fraud, but we can’t succeed without you being aware of what’s happening.

Strazcenter.org is the only official online ticket seller to performances in our halls. Anywhere else online will be a scalping scam.

The names look real, and theirs are usually the first and foremost to pop up on an internet search for “Book of Mormon tickets” or “tickets Phantom of the Opera” or “tickets to Straight No Chaser.” They are names like tampatickets.com, carolmorsanihall.com, and even strazcentertickets.com. These companies target unsuspecting buyers who click on whatever websites show up first after an internet search – usually the “sponsored ads” that look almost identical to a search result.

Right now, these types of sites are deceiving Straz Center patrons about ticket prices, availability and seat locations. Unfortunately, many Straz Center patrons have been fooled by such scalping scams that run rampant on the internet.

“The leading factor is haste,” says LeeAnn Douglas, digital marketing director at the Straz Center, who sees first-hand the evidence of ticket brokers buying our tickets under several accounts, reselling them online (or selling the same seats to several people) and then hearing the complaints about ticket prices being too expensive or the anger of customers who have been taken in by online scalpers.

“The easiest way to see that our tickets are being scalped is to search Google for an show’s name plus tickets and Tampa and various ticket brokers’ Google ads will pop up. It’s true especially for the blockbuster shows. Click on any one of these ads and you can see that these brokers are selling tickets at three and four times the actual price,” she says.

Motown search results

A screenshot of the results the pop up when you search “motown tickets tampa.” Our official website (outlined in red) shows up after four ads from ticket brokers.

The ticket broker business of buying performance tickets and reselling them online at four and five times the value tallies millions of lost dollars for patrons and the local economy each year.

Because most of these brokers work remotely in other states and sell tickets from as many venues as they can – not just the Straz Center – the fraudulent resell of tickets results in dollars derailed into other states and patrons taking a hard blow to the pocketbook.

Arts and entertainment patrons, who are unaware that these “ticket brokers” pose as allies of the venue yet, in reality, are poaching and price-gouging tickets, unwittingly contribute to keeping the scalping rings in business. “I had a friend text me that she wanted to see Il Divo but the tickets were too expensive,” LeeAnn says. “When I asked her to send me the link, I could see right away that she wasn’t on our site. I redirected her to strazcenter.org, and she was very happy because she was able to get orchestra seats for a quarter of the price the ticket broker was asking. In the end, she got great seats with a VIP package from our website for the same price that she would have paid a ticket broker for nosebleed seats.”

With the sheer number of brokers nationwide running these companies, it is impossible for the Straz Center to stop them from buying tickets.

But it is possible – and simple and easy – for patrons to stop supporting these businesses. “We need to educate the buying public on how to avoid buying from a broker,” says LeeAnn. “Instead of automatically clicking the top search result, which is always a paid advertisement, they need to make sure they take a moment to look at the search results and find the Straz Center’s official site. Or better yet, bookmark one of the Straz Center’s websites [www.strazcenter.org or https://shop.strazcenter.org], and then any time they want to buy a ticket for one of our events, there is no need to perform a search at all.”

So, if you purchase tickets online, make sure you, your family and friends use strazcenter.org. Otherwise, you will be overpaying to scalpers without even knowing it.

mobile on iPhone

This is how the Straz Center’s official website, strazcenter.org, appears on a mobile device.

The Straz Center and its arts and entertainment allies continue efforts to fight on behalf of our patrons. A $300 ticket to a Broadway show from a broker could pay for dinner, an overnight hotel stay and a show at the Straz Center price – all money nourishing our local businesses and economy.

The Straz Center’s mission is to inspire audiences and artists to dream and discover, to create and celebrate, and part of our commitment is to make sure audiences know the truth about consumer issues in the arts.

Please help us spread the word about buying tickets directly from our website as we prepare for another spectacular season of performing arts. This way, we can all stay savvy and be art smart.